The POWRIC Story: Sourcing Authentic Mountain Superfoods From Gilgit-Baltistan

In a Pakistani market overcrowded with mass-manufactured, chemically adulterated food products, POWRIC was founded on a simple, uncompromising principle: Return to origin. Eat real food.

Direct Partnerships With Indigenous Mountain Apiaries

We work directly with traditional beekeepers and mountain herders in the pristine high-altitude valleys of Gilgit-Baltistan and northwestern Pakistan. Honeybees forage exclusively on wild Sidr (Jujube) trees and alpine Paloosa blossoms in pollution-free air, producing dense, raw floral nectar untouched by pesticide drift or artificial sugar feeding.

The Ancient Bilona Method for Desi Ghee

Our pure cow desi ghee is crafted following time-honored artisanal methods. We start with whole milk from free-grazing, grass-fed cows. The milk is naturally cultured into fresh curd (dahi), churned into pure makkhan (butter) using traditional wooden churners, and clarified over slow embers. This preserves gut-healing butyric acid, essential fat-soluble vitamins (A, D, E, K2), and delivers an unmistakable nutty aroma.

100% Purity & Money-Back Guarantee

Every single jar ships with our signature 7-Day Money-Back Guarantee. If our taste, purity, and aroma do not meet your expectations, you get a full refund without hassle.